Yeah. Bummed as I am that there is no early adopter discount (mega-bummed), I get it. They have to make a certain amount of money to even keep the dev team employed, and the software going, as well as maintain a profitable growing business. Otherwise, the software simply would not exist. I don't think they make any decisions like this without careful analysis of what the best route to take is. EG - Whether higher margins/lower sales volume will reap greater rewards than lower margin/greater sales volume.jayfaker wrote:While it is disappointing that there is no early adopter sale as advertised, I would give the actual developer team (and friends) a break. Just like the After Effects team has been pushed by Adobe to make decisions that infuriate the passionate user base, so I'm sure the higher-ups at Smith Micro force their subsidiaries to make the same such decisions. I'm not saying don't complain, but maybe don't kill the messenger (Victor, in this case). I'm sure the dev team is super passionate about what they do, and I'm sure they really do care about how they treat their clients. But for Smith Micro, unfortunately, it's nothing personal. It's just business. Lord Business.
One thing I will say, is that they clearly want to reach markets beyond their current user base (as evident in their rebrand), and so I feel that this move might be a slight error, given the strong community/word of mouth built around this product (again, I'm sure they've done research, so I could be way off). Existing loyal users are great FREE ambassadors for their product, they should really want those people to have the latest version of the software in their hands to help push it into those other markets. I think if they just had a limited time early adopter upgrade for existing users only, that wouldn't hurt them too much, and be a benefit in the long run.
These are the people that are recommending the software to people. These are the people that are on here helping people out. These are the people that are re-tweeting, sharing, tagging, commenting on social media. These are the people putting stuff on YouTube and saying "made with Moho" and/or making tutorials. I'm not saying they should make it cheaper to reward these people by having them save a few bucks (okay, yes, I do think that would be quite ethical), but even from a biz/marketing perspective, why put up a barrier to getting the new software into the hands that it needs to be in?
Short story long. I get that they need to make money, and I get that they've probably analyzed the best way to do it. Good for them if it keeps the software going. I don't fault them a bit. And I definitely don't fault the dev team at all. That said, I personally feel no urgency to upgrade. I've been happy with 11 for over a year. I'll probably just wait for a sale... y'know... the "late adopters" discount!
